![]() ![]() ![]() We meet to discuss its potential and whether to proceed with a reactive stunt. Opportunity: A member of the ABCD team identifies an opportunity for newsjacking. What is your process when it comes to newsjacking? This helps them to identify newsjacking opportunities on behalf of your brand as they happen. One of the duties of your dedicated account manager is to deepen their understanding of your topic and industry, doing so by researching recent articles, checking what your competitors are up to, and analysing trending content. Industry research: At ABCD, we invest time and effort in relationship building with each of our clients. The amount of time we invest in staying on top of the news keeps us up-to-date on the most promising opportunities for us and for you, and teaches us about what is working for other brands. Online and print media: As a PR agency, we collectively spend hours a day exploring online and print media - looking at trends, checking for new clippings, and simply informing ourselves with the current state of the world. They help us to learn about events right after they happen and to be the first agency to react when an opportunity presents itself. Social listening tools monitor online media as well as social media platforms like Twitter. Social listening tools: To maximise our awareness, we use social listening tools such as Buzzsumo and Talkwalker Alerts to monitor a wide range of keywords related to our clients. Because of our diverse client base, which includes e-commerce, logistics, gaming, travel, fintech and e-learning brands, we take special measures to make sure we’re firmly in the loop of a broad range of topics. Our fingers are always on the pulse of what’s going on out there, ready to react whenever an opportunity presents itself. Newsjacking can result in top quality coverage for your company in target media on relevant topics at relatively little expense and effort - the most important thing is to be fast!Īt ABCD, we have a shared passion for the news. Breaking stories in the news are an ongoing opportunity for you to newsjack what’s going on with relatable, newsworthy content related to your brand. Newsjacking is a great way for your company to increase visibility and create brand awareness in a short space of time. ![]()
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